Advertising Campaigns: is a chain of advertisements that collected one goal and it’s aimed a specific audience, it is based on over a period of time to achieve the company's goal of this campaign, which could be launching a new product or promote an image or an old sales product to work on changing or strengthen the company's image and product in the audience minds of the announcing target.
• Newsletters Ads
• Magazines Ads
• Trade Journals
• Direct mail
• Outdoor Ads
• TV Ads
• Radio Ads
Planning ad campaign Steps and stages;
1- Market analysis and gathering information
2- Objectives Ads identify
3- Allocation Ads identify
4- Strategic Ads identify that related to the following aspects :
• The Ad means choice.
• The Ad Message design
• Adverting campaigns form identify
• Ad campaign scheduling concerning the size and repetition.
5- Advertising campaign Implementation
6- Advertising campaign Follow-up and evaluate their results.